Choosing a conference call provider requires more than conducting an Internet search and picking the provider with the lowest rates. While you could do that, you might not choose the right conference call provider for your type of calling. In order to pick the right provider for your needs, you must first assess your needs and then do your research.
Many business owners and managers are embracing conference call services as an alternative to costly business trips. While conference calling is definitely a cost-effective choice, the success of your telephone conferences relies heavily on the conference call provider that you choose. After all, if the attendees cannot get through, cannot hear you, or are distracted by background noises, few will look forward to attending future teleconferences and your credibility could suffer as a result.
Because the quality of conference call services can vary, it's
important to experience an actual call from the conference call provider you are considering. Before you get to that point, you'll want to first conduct a needs assessment and research providers
offering the conference call services that match. From there, you'll narrow your list down to a more manageable size. Once you have a handful of providers offering the services you need, you'll
then be in a terrific position to participate in demonstration or test calls.
Step 1: Conduct a Conference Call Services Needs Assessment
Because one conference call provider may be perfect for some companies and a terrible choice for others, it's important to first understand exactly what type of conference call services you need. For example, if your calling needs are modest, it may make sense to go with a pay-as-you-go plan rather than a monthly package with thousands of minutes included. Answer the following questions to get a general idea of what you need.
Step 2: Research the Conference Call Provider
Keeping the answers to the above questions in mind, start your search for a conference call provider that can address your needs. For example, if you've determined that you'll need international, toll free service, sound quality is of utmost importance, and your usage will be on a periodic basis, you'll want to find several conference call services that can accommodate those needs. Rank each conference call provider on its ability to serve all of your most important needs and begin comparing rates. At this point, your list of conference call services should begin to get shorter as you weed out the providers that do not offer the most important items for you.
Step 3: Participate in Test or Demonstration Conference Calls
Once you have your list narrowed down to a manageable level, contact each conference call provider and ask if you can
participate in a demonstration call. Most conference call services will be happy to accommodate your request; some may even have trial plans in place. As you listen in on a demonstration call,
pay attention to the sound quality. Is it crystal clear or is there an echo or static noise? Is there a sound delay? Take the time to do this for each conference call provider you are considering
before you make your final decision. If the sound quality of a conference call provider is unacceptable, scratch that provider off your list.